-proactive governance
the framework
A structured path to systemic change
At the core of the Policy Action Lab is a three-phase framework designed to equip health and prevention departments with practical tools for lasting change. It moves from building internal capacity, through data-driven decision-making, to reshaping the financial and policy environment that makes prevention sustainable.
01
Collaborative workshops
We begin where change begins — with the people who will implement it. Our health-ing workshops build policymaker capacity from the inside out, grounded in the region's unique health challenges and opportunities.
Rather than importing solutions, we work alongside teams to co-create practical approaches that fit their local context and can be adapted to existing policy frameworks. The result is ownership, not compliance.
02
Data-driven GovTech platforms
Making the case for prevention requires evidence — and most governments lack the tools to generate it quickly. Our GovTech platform gives health departments a Health-ing Assessment Tool to evaluate how health-friendly their current policies are, an Intervention Modelling Platform to simulate the impact and ROI of proposed changes, and an Impact Measurement system to track and optimise performance over time.
Together, these tools transform prevention from a cost into an investment with a calculable return.
03
Health-ing market creation
Systemic change requires more than policy — it requires reshaping the financial flows that currently reward harm and penalise prevention. The third phase moves from planning to market intervention: health levies that fund prevention initiatives, subsidies and incentives that realign financial incentives towards healthier choices, and market creation strategies that stimulate innovation in prevention-focused industries.
This is how health-ing becomes self-sustaining — not dependent on political will alone, but embedded in the economics of the system.
The Policy Action Lab works with national health ministries, regional and local governments, public health agencies, policy innovation hubs, and prevention-focused NGOs — wherever governments are ready to move from reactive treatment to proactive health-ing.
By combining a policy action lab with a business innovation base, Rypple is making health-ing easy and accessible for all — integrating government consulting and advocacy with sustainable health solutions.
the global challenge
Why governments can't act on health alone
Global health faces a paradox. Governments want to improve outcomes, reduce inequality, and prevent pandemics — but acting alone puts them at a disadvantage. This is the structural barrier that makes bold health policy so difficult, and it has a name: the Prisoner's Dilemma.
If one country invests heavily in prevention or pandemic preparedness while others don't, it risks economic disadvantage. Corporations may relocate, investors may withdraw, and political leaders fear losing electoral support. The rational response — for any individual nation — is to wait for others to move first. So nobody moves.
This dynamic produces a race to the bottom, where nations compete to lower standards on tobacco, pollution, and labour regulation to attract business — sacrificing public health in the process. Global health initiatives meanwhile work in silos: climate action, vaccine equity, and health financing are treated as separate problems, missing the opportunities for synergy that a joined-up approach would create.
The result is incremental progress, but never the bold, systemic change needed to address the root causes of non-communicable diseases, antimicrobial resistance, and health inequity.
SIMPOL and Rypple exist to break this deadlock.
Global health needs global solutions
SIMPOL — Simultaneous Policy — is a citizen-driven movement that unlocks governments' ability to act boldly by ensuring all nations implement solutions together, on the same date. This single mechanism eliminates the fear of competitive disadvantage that has paralysed global health action for decades.
When countries agree to tax sugar or tobacco simultaneously, no nation loses economic ground. When pandemic preparedness is funded globally at the same moment, no government bears the burden alone. SIMPOL doesn't rely on moral appeals — it works through self-interest and electoral pressure, making it politically durable in a way that diplomatic goodwill alone never has been.
Rypple provides the analytical infrastructure that makes SIMPOL's policies worth signing. Tools like Telos calculate the economic case for prevention investments. Zeno, used by the Dutch government during COVID-19, demonstrates what optimised health delivery looks like in practice. Together, we remove the political barriers, provide the tools to design fair and viable solutions, and mobilise citizens and governments to act at scale.
SIMPOL's momentum
100 +
UK MPs have signed the pledge, from all major parties
40 +
German MdBs, with growing support across the EU and Ireland
Domino effect
In contested elections, candidates sign to avoid losing votes to competitors who have already pledged — creating self-reinforcing momentum
Simultaneous implementation is SIMPOL's core mechanism. Policies are agreed and enacted by all — or sufficient — nations on the same date, eliminating competitive risk. The logic is simple: if every country acts together, no country loses out.
Multi-issue packages make this politically viable. Health, climate, and economic policies are bundled so that gains in one area offset losses in another. A global health tax on harmful industries could fund preventive care and pandemic preparedness, making the package net-positive for all participants — not just a cost to be absorbed.
Citizen power makes it electorally compelling. Supporters pledge to vote for politicians who sign the SIMPOL agreement. In close elections, this creates pressure that politicians cannot afford to ignore — and the effect compounds as more citizens sign.
how it works in practice
From global priority to simultaneous action
The SIMPOL + Rypple model moves through four stages — from identifying where simultaneous action would have the greatest impact, through to tracking outcomes once policies are in place.
Step 01
Identify global health priorities
The first stage is identifying where the Prisoner's Dilemma is most acute — where governments want to act but fear acting alone. Non-communicable diseases, pandemic preparedness, and health equity are high on this list, each blocked by the same structural logic.
Examples include simultaneous sugar taxes and advertising bans for NCDs; global vaccine production sharing for pandemic preparedness; and universal basic health coverage funded through progressive taxation on harmful industries.
Step 02
Develop multi-issue policy packages
No nation will accept a deal that leaves it worse off. The solution is to bundle health policies with climate, economic, and trade measures so that every participant gains — and no single issue is traded away for another. Rypple's tools model the combined impact of these packages before they are proposed.
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Health + Climate: a carbon tax funds clean air initiatives, reducing respiratory disease burden.
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Health + Economy: a financial transaction tax generates sustainable revenue for public health systems.
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Health + Trade: harmonised tobacco and alcohol regulations prevent corporations from exploiting weaker regulatory environments.
Step 03
Drive political commitment
Citizens pledge to vote for SIMPOL-supporting politicians — creating electoral pressure that grows with each new signatory. Politicians sign the SIMPOL Pledge as an in-principle commitment. Once sufficient nations are on board, governments negotiate and implement the agreed policies simultaneously, on the same date.
Step 04
Implement and measure impact
Rypple's tools — including Telos — track health outcomes, economic savings, and equity improvements throughout implementation. SIMPOL's framework ensures compliance and enforcement through transparency mechanisms, creating accountability at the global level.
get involved
Follow the movement
Global health challenges — pandemics, non-communicable diseases, inequities, and climate-related illness — are accelerating. The current system is broken, but the solution exists. SIMPOL provides the mechanism. Rypple provides the tools. Together, we provide the path.
For NGOs
& businesses
Align your policy demands with SIMPOL's simultaneous implementation framework. Contribute expertise to shape global health policy packages. Partner with Rypple to integrate health ROI tools into your advocacy and demonstrate the economic case for the changes you're pushing for.
frequently asked questions
Why can't governments just cooperate now?
They fear economic disadvantage. If one country invests in prevention while others don't, businesses may relocate and political leaders may lose support. SIMPOL removes this risk by ensuring all — or sufficient — nations act at the same time, so no government bears a competitive cost for doing the right thing.
How do we know these policies will work?
Rypple's tools, including Telos, model the economic and health impacts of prevention investments before implementation — giving governments evidence, not assumptions. SIMPOL's multi-issue approach also ensures that the policy package as a whole is net-positive for all participants, not just ideally balanced on paper.
What if some countries refuse to participate?
SIMPOL only requires "sufficient" nations — enough to make the policy effective and fair. Non-participants can be excluded from the arrangement to prevent free-riding, but remain free to join later as they observe the benefits experienced by those who acted. The design accounts for imperfect participation from the start.
How is this different from the UN or WHO?
SIMPOL is citizen-driven and electorally compelling. It doesn't rely on diplomatic goodwill or moral appeals — it works through self-interest and voting power. Politicians sign because they need votes from constituents who have pledged, not because they have been persuaded by arguments alone. That makes it politically durable in a way international bodies rarely manage.
