To innovate — in health, in climate, in governance — we must reclaim the space to be wrong on the way to being better.

We all know prevention makes sense.It saves lives, saves money, and strengthens communities.So why does it still struggle to get funded? The answer often comes down to one frustrating concept: the wrong pocket problem . The Prevention Paradox in Practice Imagine a city investing in cleaner air or early childhood programs.The health  benefits show up in hospitals — fewer asthma cases, better long-term outcomes —but the savings  show up in someone else’s budget.Education gai

Businesses, governments, and communities must make prevention their business model, their political platform, and their cultural norm.

To truly move from treatment to health-ing, everyone must play a role.

Let’s go further. Let’s reframe the language altogether. Words like “prevention” still center illness—they define health by what it’s not. What if we talked about health-ing instead?

You don’t need more data. You need better sense-making.You don’t need more pilots. You need infrastructure that learns.And you don’t need to wait for the future. It’s already here.