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We make health-ing easier by shaping ecosystems to incentivise proactive health.
Health-ing
/ˈhelθ-ɪŋ/
verb
The proactive process of maintaining and enhancing overall well-being—both mental and physical—through intentional actions that prevent illness and promote long-term health.
Examples:
"The city council has been health-ing by creating more green spaces and funding mental health initiatives."
"By producing sustainable products and reducing environmental pollutants, the industry is health-ing on a larger scale."
The Broken System Hurting Us All
Staying healthy isn’t easy. The system makes it harder. Health isn’t just about medicine—it’s shaped by poverty, pollution, and inequality. These things are outside the health sector, but they destroy our bodies and our planet.
The system itself feeds this cycle. The fee-for-service model creates over-treatment, waste, and more poverty—locking us into an endless loop of harm.
Instead of preventing problems, it makes them worse, deepening inequality.
People suffer. And the cycle continues, relentlessly.
Our Solution
At Rypple, we shape systems to make staying healthy easy and accessible for all, addressing root causes through two key approaches.
01
Policy Action Lab
We partner with governments to assess health-ing status, develop policies that incentivize prevention, and support implementation. By combining supply-driven strategies with demand-creating incentives, we aim to build a thriving health-ing ecosystem, supported by grassroots advocacy.
02
Business Innovation Base
We collaborate with organizations focused on proactive health solutions, acting as a hub to scale innovations that make staying healthy simple, accessible, and sustainable for everyone.
Our Vision
Imagine a world where staying healthy is effortless. No preventable diseases. Where health providers are rewarded for keeping you well, not for treating sickness. A world where ‘health-ing’ is the easiest choice for everyone, everywhere.
Take Action for a Healthier Future
