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Healthy Salad

Shifting investments toward health promotion through policy work

Image by Jared Rice

Our Approach

System level approach

Advancing salutogenesis principles

Upstream approach: Entrepreneurial policy formulation

Inclusive and integrated approach (research + implementation)

3 pillars of Rypple

Leading the development of healthcare ecosystems incentivised for improving population health. 

Policy Work

Rypple is committed to innovative public policy, aligning financial incentives with sustainable behaviors to drive positive societal change.

Innovation in Salutogenesis Alliance (ISA)

At Rypple, we aim to connect established and start-up organisations in the salutogenic network. We foster collaboration and support growth to amplify global impact.

Advocacy Work

Rypple is dedicated to boosting the impact of Aaron Antonovsky's Salutogenesis model, promoting its principles for better health and well-being. We strive to raise awareness and understanding, enriching the dialogue on positive health outcomes.

Bringing an end to the critical tension between care and profit

A systemic approach to eradicating chronic lifestyle disease


Supporting policymakers with entrepreneurial policies

Medical Staff


Incentivising preventive measures vs cure


Incentivising supply of preventive services / products vs cure

Image by Alexander Schimmeck


Incentivise healthy real foods vs highly processed foods


Ensure social determinants of health are upheld

Street Flood


Include health education in all educative institutions

Press Conference Microphones

Advocating for a Paradigm Shift to Health

Rypple's actions are aligned with global SDG's

1.2 By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions

3.4 By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being

3.8 Achieve universal health coverage, including financial risk protection, access to quality essential health-care services and access to safe, effective, quality and affordable essential medicines and vaccines for all

10.4 Adopt policies, especially fiscal, wage and social protection policies, and progressively achieve greater equality

sdg goals

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